Whenever I think of a Pucci print, I imagine images of beautiful, energetic young bodies at seaside resorts or running through green meadows. Pucci will always remind me of eternal summer. And it’s no wonder, the early patterns created by Italian designer, Emilio Pucci, were bright, abstract visuals that were fresh, sophisticated and different from the prevailing flower power patterns of the same era.
Pucci didn’t start out as a fashion designer. He was a son of a Florentine aristocrat who really didn’t have to work. He was an avid sportsman – an Olympic-level skier, race car driver, fencer and tennis player. Pucci was also part of the early jetsetters – skiing at Zermatt, sunning in Capri, dining in Paris.
Then a chance event on the Swiss ski slopes changed his life forever. A friend knew that he had designed ski outfits for his college ski team and asked him to create a ski suit for her made out of stretch fabrics. She modeled for him on the slopes and a photographer from Harper’s Bazaar took a snap of her and the photo landed in the magazine’s pages. Stretch sportswear was quite novel in the fashion world and orders poured in. The rest was history.
Pucci started a swimwear line, then moved on to scarves, and then dresses and lingerie. He even designed the uniforms for the Braniff Airlines staff.
His abstract prints also work very well applied to home furnishings. The chair and pillow above displays his popular blue abstract print. Those flowing blues, greens, and whites - over fifty years later - still evoke seabreezes and endless summer.